Digital Marketing Ideas - March 19, 2020

March 19th, 2020

We've been keeping an eye out for tactics that are working for ecommerce merchants this week. As always, your mileage may vary.

Things to consider and test:

  • Google (and Bing/Microsoft) Ads - particularly Branded and Google Smart Shopping. One caveat for shopping, it's important to be on top of inventory if that's an issue, and updating the feed regularly. If you need a hand with any of this, contact our marketing department and they'll be happy to help you.

  • Free Shipping promos or better yet, if you can manage to offer free shipping throughout this time with a message like "in these difficult times we're committed to helping our shoppers get the products they need by offering free shipping"

  • Support small business!

  • Make sure you're communicating with your customers about shipping or pickup options. Example: are you now offering curbside pickup?

Email and banner messages:

  • We're still shipping!

  • Stock up / stock your pantry

  • Support small business

  • Helpful at home

It's also wise to be mindful of the tone in messages to be sure it comes across as helpful vs opportunistic.

Please let us know which of these you test and if you find them helpful!

~Your CV3 Marketing Team