CV3's Blake Ellis recently spoke at the Direct Gardening Association's Winter Conference in Savannah, GA and presented 100 Tips for Mobile Optimization. Below are some of the top tips, and you can also see his full powerpoint presentation here.

  1. Review the data - collect detailed analytics about your mobile visitors, what devices are they using - review how your site looks on the top mobile devices
  2. Test your blast, trigger and transactional emails on a mobile screen
  3. Take advantage of preview text in emails for mobile
  4. Preview Text in Emails
  5. Google Ad Extensions: Click to Call
  6. Click to Call
  7. Use accordions to collapse and expand content
  8. Collapse Content
  9. Make sure your phone number is tap enabled
  10. Tap Enabled Phone
  11. Delete Optional Fields
  12. Delete Optional Fields
  13. Set the Correct Keyboard for each field
  14. Correct Keyboard
  15. No Pop-Ups on Mobile - it's frustrating to your customer (and google)
  16. Design for the customer to scroll down