CV3’s Blake Ellis recently spoke at the Direct Gardening Association’s Winter Conference in Savannah, GA and presented 100 Tips for Mobile Optimization. Below are some of the top tips, you can also see his full powerpoint presentation


  1. Review the data - collect detailed analytics about your mobile visitors, what devices are they using - review how your site looks on the top mobile devices

  2. Test your blast, trigger and transactional emails on a mobile screen

  3. Take advantage of preview text in emails for mobile

    Preview Text in Emails

  4. Google Ad Extensions: Click to Call

    Click to Call

  5. Use accordions to collapse and expand content

    Collapse Content

  6. Make sure your phone number is tap enabled

    Tap Enabled Phone

  7. Delete Optional Fields

    Delete Optional Fields

  8. Set the Correct Keyboard for each field

    Correct Keyboard

  9. No Pop-Ups on Mobile - it’s frustrating to your customer (and google)

  10. Design for the customer to scroll down

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