Marketing

CV3 wants to be more than just your eCommerce platform, we want to be your growth partner. Let us utilize our extensive knowledge of the digital universe; make us a part of your planning, research, development, marketing, social interaction and solution analysis.

Your continued success is important to both of us, so who better to implement your digital marketing than a company that is vested in your success?

What We Offer

Initial evaluation of your online marketing goals resulting in a custom crafted plan of initial and long term recommendations. Goal: Increase sales by bringing additional qualified traffic to your site, and additionally driving a higher conversion rate.

Paid Search (PPC) – We’ll help you hone and optimize your AdWords advertising to reach your ROI and budget goals. CV3 deliverables may include: key term research, installation of tracking codes, development of multiple campaigns and ad groups.

Remarketing Banner Ads Set up and Installation – this is an extension of your PPC campaign and shows visitors to your site (who then leave without purchasing) ads when they visit other sites.

Google Shopping Submission – We strongly recommend Google Shopping ads. These ads generate sales and provide good exposure through the prominence given to the shopping results on Google search results pages. CV3 will create a product feed, add Google Analytics tracking codes, and submit it to Google Shopping.

Email campaign suggestions and expert advice – We’ll make recommendations on how to enhance the design and content of your emails to increase your sales. And then we’ll help you execute those ideas.

Email Template Design/Code – It takes just a split second for an email recipient to choose whether to engage with an incoming email. CV3 has done extensive research in effective email design and successful deliverability. Our designers use the latest email code standards to ensure the highest rates of deliverability, as well as proven design features to elicit high click through rates.

Checkout Optimization – CV3 marketing experts will review and optimize the shopping cart and checkout process with an eye towards removing obstacles to conversion, deleting unneeded form fields or checkout steps, and adding images or messages that emphasize security and guarantee. We may also adjust button hierarchy and design on each page, create a custom shopping cart header, and remove unnecessary menu links which keep customers from completing the checkout process.

Search Engine Optimization – We’ll work to ensure that your website is optimized. You can also rely on us to provide ongoing guidance on good SEO practices as part of your monthly services. Search engine optimization will include: keyword research, development of title tags, meta descriptions for your home page and category pages, setup of a Google Webmaster Tools account, and submission of your new sitemap to Google and Bing.

Google Analytics Installation and enhancement – Google Analytics is our analytics platform of choice, and we configure it for your website. We’ll double check the installed analytics code on the site, and setup checkout goals and funnels and analyze the results as they come in.

Project Management – We will oversee and manage these projects and work with your team to coordinate email dates, PPC scope, etc.

Social Media guidance – our team can review your current social media efforts and provide suggestions. Often we can give you recommendations and then provide training to your own staff so they can do the posts.

Mobile – We can also help you evaluate your mobile CSS and make recommendations to increase conversion.