About Us

CV3 is a great e-commerce platform, and it’s also a great company to do business with. Our average employee has been on staff for 7 years! This means we have the experience that you should demand when partnering with a provider like Cv3.

When you have a problem, you will get a knowledgeable person on the phone who will fix your issues the first time.

Like the platform, the entire company is web-based, meaning everyone works from a space of their own choosing. It’s good for the environment and it helps us get more done, faster! We are a company of innovators and technology rockstars.

Leadership Team

Blake Ellis

Founding Partner & Chief Executive Officer

Blake Ellis often gets tagged as a “serial entrepreneur”, having been involved in a number of web-based start-ups. Most of his efforts fail spectacularly, but the ones that survive seem to do very well. In addition to CommerceV3, the successes include Rails Machine, Smack Dab Studios, ResEngine, and Timberline Interactive.

Blake has won numerous technology awards for CommerceV3 and Rails Machine, including the CBETA Innovation Award and graduation from the Advanced Technology Development Center at Georgia Tech.

Nathan Focht

Founding Partner & President

Nathan is the heart and soul of CommerceV3, relentlessly driving the platform from its humble beginnings to ever greater heights. He is quick to answer his cell phone, even when things are going wrong, and he’s just as quick to give you a straight and honest answer, even if you were wanting a bit of fluff.

More catalog merchant than software developer, Nathan breaks new ground by reinventing tried and true retail techniques to sell more online. He re-envisioned “square inch analysis,” a staple of print catalogs, and brought it into the 21st century for application to online sales. He routinely devises new ways of offering customer segmentation and promo codes, something you will love and hate if you ever have the opportunity to sift through the thousands of permutations available in CV3.

Nathan has won numerous awards for CommerceV3 and was the driving force behind the 2009 acquisition of Timberline Interactive.