The awards focus on a case study of a particular cross-channel (catalog, email, social media, sweepstakes/giveaways, etc.) campaign that you undertook this past year–e.g. which channels you used, how effective they were and especially, how they helped your sales. As you get ready for the holiday selling season, we know your plate is pretty full right now.  But awards like this can be extremely helpful for many reasons.

First, you get noticed by the editors of Multichannel Merchant, the premier online and print publication for eCommerce retailers just like you. Second, it’s a great opportunity for you to take stock of your online marketing efforts to see what’s working (and what’s not).  Third, if you win, or even if you come close, the free publicity you’ll receive would be priceless–literally!  Free media is where it’s at when it comes to PR, so it can’t hurt to send in an entry.

If you need any help from us crafting your application, please let us know.  And of course, if you’d like to mention how CommerceV3 and CV3 Timberline are enhancing your multichannel approach, that would be lovely! Here’s what MCM vis a vis regarding your application: “Your entry should be a case study (PDF preferred) that documents what steps you took to make your campaign cross-channel. It does not need to include revenues generated as a result of the campaign, but should let the MCM Awards judges know what the goal of the campaign was, and how multiple channels were used in conjunction to successfully reach that goal.”Here are the categories in which you can enter:

• B-to-C Smaller-Size Company (with an annual revenue range of $0 to $10 million

• B-to-C Mid-Size Company (with an annual revenue of $10 million to $75 million)

• B-to-C Large-Size Company (with an annual revenue of $70 million or above)

• B-to-B Smaller-Size Company (with an annual revenue range of $0 to $10 million)

• B-to-B Mid-Size Company (with an annual revenue of $10 million to $75 million)

• B-to-B Large-Size Company (with an annual revenue of $75 million or above)

If you’re interested, here are a few links to get you started.

2012 MCM Awards page

Awards rules page

And here’s a link to a sample entry created by the MCM staff

 

Good luck, and please do let us know if you’re entering–and email me if you need any assistance from our team!