This post is about how to improve your CV3 site’s “On-site ranking factors” by customizing your page titles, Meta descriptions and URLs. These are things you can do on your site to make your pages more search engine friendly.
Optimizing your title tags is the single greatest “bang for your buck” in SEO. That does not mean that keywords in your title are sufficient to get you ranking for keyterms, but they are an element that is easy to change and which search engines look at to determine what your page is about. It is an eCommerce best practice to take the time to come up with keyword rich page titles for the different pages of your website.
Title tags should be no longer than 60 characters in length and not contain commas. You can use pipes, dashes and colons (“|”, “-”, “:”), but not more than once.
Try to write it like a catchy title to an article.
Keywords in the title should only be relevant to what is on the page and include brand name only at the end.
Never use keyword phrase more than once and try to keep it toward the front of the title.
Bad: Red Tomatoes | Buy Red Tomatoes | Red Tomatoes Online | Your Brand
Good: Red Cherry Tomatoes Large Selection | Tomato.com (This page would be about cherry tomatoes)
A great way to tell if Google likes your title is to look at the search results for that page. If your title matches the title in the search results then you are good. If it does match the search results that means that Google does not like your page title and has come up with its own title for that page.
(To see what your page looks like in search results type in to Google search “site: http://Your URL)
Meta Keywords have been retired and are no longer used by search engines. (leave them blank).
The meta description field is important. It is sometimes used on the engines’ search results pages as the descriptor of the page that accompanies the clickable link. It is worthwhile to write a good meta description for your pages to help your search listings get more clicks. That is an important part of SEO often overlooked as people tend to focus on ranking alone.
Limit your meta description to 140-155 characters.
Try to use your keyword phrase in the description twice.
Make sure that the description is relevant to what is on the page focusing on the product or service.
Describe benefits of your product or service (marketing copy) this will increase click through rates.
Search Friendly URLs
Search friendly urls are urls that have words the search engine can read and understand. These urls can have keywords that tell the search engine that your page is about the keyword topic and therefore can help you rank for a keyword search in a way that a typical “dynamic url” can’t.
Always use dashes as opposed to underscores between words. Search engines view dashes as a space, but if an underscore is used Search Engines view it as part of one word. Always use lowercase and never use spaces, commas, quotations, apostrophes, parenthesis or dollar signs.
This url is not friendly:
This url is friendly:
This field is also important. You can use the same method you would for your meta descriptions. Include the search term for the product in the description. (You can use the Meta Description for your product description.)
When coming up with a product title, try to keep it short but descriptive.
For example, if you sell brown high heel shoes:
You would not want to have the title as “brown shoes” or “high heel shoes” you want it to be “Brown High Heel Shoes”. Better yet, include the brand if it’s one shoppers would be searching for like “Gucci Brown High Heel Shoes”
Keep in mind if this page is exclusively focused on “Brown High Heel Shoes” this should also be a part of your page title, Meta description and Product description.