Here’s a long overdue dose of good news: 2010 online Holiday sales are forecast to climb a healthy 15% compared to last year.
Research and consulting firm Deloitte expects ecommerce, along with direct-mail catalog sales and TV shopping channels, to notch the big gains. Overall retail sales, which are still dominated by bricks-and-mortar stores, are expected to rise a mere 2%.
Deloitte’s Alison Paul told Internet Retailer that the strongest results will be delivered by retailers that coordinate their online efforts with mobile, social-media and bricks-and-mortar.
“We believe that the retailers that have integrated marketing messages where their apps, Facebook pages, web site and in-store presences share a common campaign or theme will be the big winners this holiday season,” she said.