Like it or not, Google owns the online search game. So when they announced the launch of a new pay to play model to replace their current free Google Product Search, it sent shockwaves through the ecommerce industry. Clearly this is huge news for all companies who rely on free searches to direct traffic and sales to their websites.
Alas, the free ride is over, with gratis listings in the Google shopping portion of search results ending soon. Instead, you will have to pay Google to appear in Google Shopping. No more free clicks…
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